We can track easily with using google analytics for all advertising campaings. We use utm_source, utm_medium, utm_campaing, utm_content and utm_term for tracking..
utm_medium is using for particular marketing; email, affiliate, paid search etc.
utm_source is our basic source which is we used to advertising; google adwords, facebook ads etc.
utm_campaing is your advertising campaing name, you will see this name in google analytics; %20 discount, Free shipping etc.
And URL example for following
- utm_medium=banner-adv
- utm_source=adwords
- utm_campaign=free-membership
- utm_content=300-250-fire
http://www.webmastersucks.com/?utm_medium=banner-adv&utm_source=adwords&utm_campaign=free-membership&utm_content=300-250-fire
From now on we can track our campaing in Google Analytics easily..
